How Beneficial Is Responsive Web Design?

Responsive web design is a technique employed to create a website that responds to the screen size of different devices. Due to swing towards mobile devices for browsing there was a need for a different designing process? Responsive design allows reaching users across many devices like desktop, laptop, mobile phone, and laptops. It ensures a smooth user experience.

Australian Internet Advertising Company has been creating responsive web designs for major businesses across Sydney. The main components the professionals use in creating a responsive web design include fluid grids, media queries, and flexible images.

How beneficial is responsive web design?

Users benefit the most from responsive web design, which in turn is beneficial to businesses.

More mobile search traffic

Internet usage and web application increase on hand-held devices is the driving force behind responsive design development. Users had to get redirected to a specific site optimized for mobile, but a responsive website means a single site can run across all the devices. It offers great versatility at low development cost.

Increase in conversion rates and sales

Responsive web design offers a great user experience, eliminates redirection, uses CSS across different devices, and even creates a reliable look and feel. The unified design approach has an optimistic impact on conversion rates because users know how to navigate on the site across different devices.

With multiple site management, there are some barriers like performance, functionality, and consistent look that gets eliminated with this approach.

Enhances search engine visibility

You will need to cope with a single website link, which reduces the time spent on multiple site management. You can concentrate on a single link SEO strategy. Good quality content has to be regularly released for maintaining top rank position on the search engine result page.

Responsive design reduces the resources wasted in duplicating content [possibly the quality gets compromised] to be posted on multiple sites. You need a single content [helps to maintain quality], thus chances to enhance your ranking increase. Google prefers responsive web design for local searches.

Mobile development fast and at low cost

Creating a responsive design is less time-consuming than an extra stand-alone mobile website. With the traditional approach, the overhead costs of development, maintenance, and support also increase. The initial cost may seem to be a little more, but down the road, you will save significantly against managing two separate versions.

Fast loading pages

The user’s attention span is short and they abandon pages that take more than 3 sec to load. Therefore, the website needs to be optimized for a hand-held device. If the speed is low, users get frustrated and leave possibly never to return.

Ensure to have a responsive web design equipped with features like responsive image display and caching to enhance page load speed.

Low bounce rates

With an optimized mobile site, user experience is seamless. Therefore, they stick for long to explore your site. If the site is attic than keeping mobile users engaged is hard, thus increasing your bounce rate.

Analytics reporting made easy

You know where the traffic comes from and the way they interact with your site. It is helpful to make the necessary tweaks. Managing separate versions makes it complex to monitor the user’s journey across funnels, conversion paths, and redirects. With a unified approach, the monitoring process is made simple. In a single report, you can view how your content performs on different devices.

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