YouTube advertisers and creators can take advantage of the new artificial intelligence solutions Google is working on.
Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create multimedia assets, CNBC reported, based on internal Google documents. Unfortunately, that’s all the details we know for now.
We previously reported that Generative AI is coming to Google Ads. However, it looked more like a « remix » of existing assets in ads, whereas this report is more about Google actually generating those assets.
Youtube. According to CNBC:
Google also tested PaLM 2 for YouTube youth content for things like titles and descriptions. For creators, the company has used the technology to experiment with the idea of providing five video ideas based on topics that seem relevant.
Because we care. Amazon and Meta are also testing generative AI for advertisers or will soon. Google’s integration of Generative AI is worth testing to see if it helps improve performance, especially with declining conversion rates and increasing CPL.
Will we know more this Tuesday? This year’s Google Marketing Live will take place on May 23rd. We expect it to be packed with AI announcements. Could these or other AI solutions be officially announced next week? We will follow and report all the news of the event.